P R O G R E S S I V E HEALTHCARE MEDIA
enriching healthcare stakeholder engagement and education
Confideo Labs is an award-winning digital media firm specializing in the design, development, and deployment of immersive multimedia tactics and strategies for healthcare
Our team of passionate strategists and innovative creators is committed to unlocking meaningful and measurable value from new media and leading-edge technology platforms to optimize the delivery of important medical media and scientific content and transform how stakeholders learn.
future REALITY
a revolution in digital healthcare media
V I R T U A L REALITY
replaces reality
computer-generated simulations of three-dimensional environments presented to users in such a way that the user suspends belief and accepts it as a real environment, enabling unprecedented immersive experiences that achieve guaranteed focus, elevating engagement, empathy and understanding, while bolstering retention of core content as high as 90%
A U G M E N T E D REALITY
enhances reality
overlays of live-action video capture and/or digitally created animations or holograms into a user’s real-world, magically bringing content and characters to life, creating emotional and visceral storytelling opportunities that measurably prolong customer engagement across channels
M I X E D REALITY
blends reality
the merging of real and virtual worlds to produce new environments and extraordinary visualizations where physical and digital objects co-exist and interact in real-time to dramatically enhance teaching, learning and engagement experiences
“ Immersive medical media represents a game-changing opportunity to elevate engagement and deepen education to aid clinical decision making for practitioners . . . it needs to be in the toolkit for pharma marketing as an invaluable future strategy for customer engagement. ”
- Irving K Loh, MD FACC FAHA FCCP FACP
featured NEWS
Gold | Best HCP Education
"...Confideo harnessed the latest immersive multimedia trends and production techniques to create three unique and innovative augmented reality experiences for Pradaxa.
The results helped distinguish Pradaxa over competitor brands and has led to an increase in prescriptions..."
Silver | Best Use of Immersive Technology
"...in Boehringer Ingelheim’s AR integrations, a five-dollar-bill magically transforms to bring Honest Abe to life... and this augmented reality program is building a positive response with tech loving cardiologists..."
Gold | Best HCP Education
"...this unique AR strategy brought a variety of patient stories, key clinical data, and vital visuals to life in an entirely new way.
The tactic involved the inclusion of volumetric video capture, leveraged for the first time in the industry..."
Gold | Best Use of Immersive Technology
"...the augmented reality technology is so engaging that representatives say they are now spending up to as much as three times longer reviewing critical content with HCP customers..."
Matt Irwin, MESc.
Head of Product & Technology, Named to the 2020 PM360 ELITE
"...Matt has continued to prove that he is hands down the industry expert for immersive healthcare media..."
“ I've never seen anything like this . . . to be with (the heart) that I've spent my professional life thinking about, studying, educating about - to be able to visualize the heart in a way that I've never seen before has been. . . incredibly exhilarating and exciting, and the opportunities . . . are enormous. ”
- Robert Harrington, MD, Chair, Department of Medicine, Stanford University
what's next NOW
introducing volumetric video
As technology advances, media applications continue to transform education and engagement. Healthcare stakeholders can access a myriad of multi-dimensional learning opportunities, that are improving the retention of complex information. As visual learners, healthcare professionals are especially attracted to immersive multimedia bundled with extended reality applications, available to them at conferences, in office, or at home on a computer or mobile device.
At Confideo, we are focused on identifying new ways to help pharmaceutical marketers create experiences that connect with customers in new and innovative ways. Lately, many brands have turned to augmented reality, which overlays digitally created content (animations, holograms, video) into a viewer’s real-world environment, to optimize storytelling.
Recently, Confideo has pioneered the inclusion of volumetric video capture to enable 3D holographic deployments of patients and/or physicians that redefine marketing and storytelling.
Volumetric video is a highly specialized capture process that we execute with 100 + cameras arranged around a patient, physician, or actor to capture performances from every angle. The holographic performances are then integrated into an AR application, producing the illusion that the hologram is standing and speaking to the customer. We pair the holographic performance with animated digital integrations such as charts and graphs to magically redefine engagement in ways that notably connect with healthcare professionals like never before.
honors accolades
2015 // named one of four “DIGITAL HEALTHCARE STARTUPS YOU REALLY SHOULD KNOW ABOUT” by PM360
2016 // awarded BEST SALES AID at both the PM360 Trailblazer Awards and PM360 PharmaChoice Awards, and two Telly Awards
2017 // awarded BEST INTERACTIVE MARKETING PROGRAM and BEST SALES AID at both the PM360 Trailblazer Awards and PM360 PharmaChoice Awards, BEST USE OF IMMERSIVE TECHNOLOGY at the MM&M Awards, and two Telly Awards
2018 // awarded BEST HCP EDUCATION at the PM360 Trailblazer Awards, BEST USE OF IMMERSIVE TECHNOLOGY at the MM&M Awards, BEST SALES AID at the PM360 PharmaChoice Awards, five Communicator Awards for IMMERSIVE VIDEO {3}, CRAFT USE OF ANIMATION {1}, and IMMERSIVE BRANDED CONTENT {1}, and two Telly Awards
2019 // named one of three "PHARMACEUTICAL MARKETING VENTURES TO WATCH" by MedAdNews, awarded BEST SALES AID at the PM360 Trailblazer Awards, three Communicator Awards for IMMERSIVE VIDEO {1}, USE OF AUGMENTED REALITY {1}, and IMMERSIVE BRAND CONTENT {1}, two Davey Awards, three W3 AWARDS, and three Telly Awards
2020 // awarded BEST HCP EDUCATION initiative at the PM360 Trailblazer Awards, BEST USE OF IMMERSIVE TECHNOLOGY at the MM&M Awards, two Communicator Awards for USE OF AUGMENTED REALITY {2}, two VEGA Digital Awards, two dotCOMM Awards, two Davey Awards, one Hermes Creative Award, and four Telly Awards
2021 // awarded BEST HCP EDUCATION initiative at the PM360 Trailblazer Awards, three Communicator Awards for USE OF AUGMENTED REALITY, two Hermes Creative Awards, two VEGA Digital Awards, three Davey Awards, and five Telly Awards
All credit and sincere thanks to our amazing clients and partners for the continued confidence, trust, support, and encouragement to always creatively push boundaries and pursue bold and innovative new tactics and strategies.
- Mike Marett // Founder
press
partial client roster
“ What an experience it was . . . by harnessing the power of immersive media, both VR and AR, we truly set our brand and organization apart and dramatically increased customer engagement. ”
- Senior Associate Director, Boehringer Ingelheim
get in touch
PHONE
NYC
PHILLY
215 Park Avenue South
11th Floor
New York, NY 10003
Two Liberty Place
17th Floor
Philadelphia, PA 19102
