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P R O G R E S S I V E   HEALTHCARE   MEDIA 

enriching healthcare stakeholder engagement and education

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Confideo Labs is an award-winning digital media firm specializing in the design, development, and deployment of immersive multimedia tactics and strategies for healthcare

 

Our team of passionate strategists and innovative creators is committed to unlocking meaningful and measurable value from new media and leading-edge technology platforms to optimize the delivery of important medical media and scientific content and transform how stakeholders learn.

future  REALITY

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a revolution in digital healthcare media 

V I R T U A L   REALITY 

 replaces  reality 

computer-generated simulations of three-dimensional environments presented to users in such a way that the user suspends belief and accepts it as a real environment, enabling unprecedented immersive experiences that achieve guaranteed focus, elevating engagement, empathy and understanding, while bolstering retention of core content as high as 90%  

Confideo Labs VR_BIOSIM
Confideo Labs VR_BIOSIM

A U G M E N T E D   REALITY 

 enhances  reality 

overlays of live-action video capture and/or digitally created animations or holograms into a user’s real-world, magically bringing content and characters to life, creating emotional and visceral storytelling opportunities that measurably prolong customer engagement across channels

M I X E D   REALITY 

 blends  reality 

 the merging of real and virtual worlds to produce new environments and extraordinary visualizations where physical and digital objects co-exist and interact in real-time to dramatically enhance teaching, learning and engagement experiences 

“ Immersive medical media represents a game-changing opportunity to elevate engagement and deepen education to aid clinical decision making for practitioners . . . it needs to be in the toolkit for pharma marketing as an invaluable future strategy for customer engagement.  

- Irving K Loh, MD FACC FAHA FCCP FACP

 

featured NEWS 

AUGMENTED REALITY HCP_volumetric Video CONFIDEO

Gold |  Best Use of Immersive Technology

"...the augmented reality technology is so engaging that representatives say they are now spending up to as much as three times longer reviewing critical content with HCP customers..."

Augmented Reality Patient Profile_CONFIDEO

Gold | Best HCP Education 

"...this unique AR strategy brought a variety of patient stories, key clinical data, and vital visuals to life in an entirely new way.

The tactic involved the inclusion of volumetric video capture, leveraged for the first time in the industry..."

Matt Irwin, MESc.

Head of Product & Technology, Named to the 2020 PM360 ELITE

"...Matt has continued to prove that he is hands down the industry expert for immersive healthcare media..."

Confideo Labs Named One of Three Pharmaceutical Marketing Ventures That Could Change The Way Pharmaceutical Products Are Marketed and Sold

"...doctors are visual learners. . . so they’ve been gobbling up Confideo’s multidimensional offerings everywhere they can – at conferences, in the office, or even at home on a computer or mobile

device..."

“ I've never seen anything like this . . .  to be with (the heart) that I've spent my professional life thinking about, studying, educating about - to be able to visualize the heart in a way that I've never seen before has been. . . incredibly exhilarating and exciting, and the opportunities . . . are enormous.  

- Robert Harrington, MD, Chair, Department of Medicine, Stanford University

 

what's next  NOW

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introducing volumetric video

As technology advances, media applications continue to transform education and engagement.  Healthcare stakeholders can access a myriad of multi-dimensional learning opportunities, that are improving the retention of complex information.  As visual learners, healthcare professionals are especially attracted to immersive multimedia bundled with extended reality applications, available to them at conferences, in office, or at home on a computer or mobile device. 

At Confideo, we are focused on identifying new ways to help pharmaceutical marketers create experiences that connect with customers in new and innovative ways.  Lately, many brands have turned to augmented reality, which overlays digitally created content (animations, holograms, video) into a viewer’s real-world environment, to optimize storytelling. 

Recently, Confideo has pioneered the inclusion of  volumetric video  capture to enable 3D holographic deployments of patients and/or physicians that redefine marketing and storytelling.

Volumetric video is a highly specialized capture process that we execute with 100 + cameras arranged around a patient, physician, or actor to capture performances from every angle.  The holographic performances are then integrated into an AR application, producing the illusion that the hologram is standing and speaking to the customer.  We pair the holographic performance with animated digital integrations such as charts and graphs to magically redefine engagement in ways that notably connect with healthcare professionals like never before.

 

honors     accolades 

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2015 // named one of four “DIGITAL HEALTHCARE STARTUPS YOU REALLY SHOULD KNOW ABOUT” by PM360

 

2016 // awarded BEST SALES AID at both the PM360 Trailblazer Awards and PM360 PharmaChoice Awards, and two Telly Awards

 

2017 // awarded BEST INTERACTIVE MARKETING PROGRAM and BEST SALES AID at both the PM360 Trailblazer Awards and PM360 PharmaChoice Awards, BEST USE OF IMMERSIVE TECHNOLOGY at the MM&M Awards, and two Telly Awards

 

2018 // awarded BEST HCP EDUCATION at the PM360 Trailblazer Awards, BEST USE OF IMMERSIVE TECHNOLOGY at the MM&M Awards, BEST SALES AID at the PM360 PharmaChoice Awards, five Communicator Awards for IMMERSIVE VIDEO {3}, CRAFT USE OF ANIMATION {1}, and IMMERSIVE BRANDED CONTENT {1}, and two Telly Awards

 

2019 // named one of three "PHARMACEUTICAL MARKETING VENTURES TO WATCH" by MedAdNews, awarded BEST SALES AID at the PM360 Trailblazer Awards, three Communicator Awards for IMMERSIVE VIDEO {1}, USE OF AUGMENTED REALITY {1}, and IMMERSIVE BRAND CONTENT {1}, two Davey Awards, three W3 AWARDS, and three Telly Awards

2020 // awarded BEST HCP EDUCATION initiative at the PM360 Trailblazer Awards, BEST USE OF IMMERSIVE TECHNOLOGY at the MM&M Awards, two Communicator Awards for USE OF AUGMENTED REALITY {2}, two VEGA Digital Awards, two dotCOMM Awards, two Davey Awards, one Hermes Creative Award, and four Telly Awards

2021 // awarded three Communicator Awards for USE OF AUGMENTED REALITY, two VEGA Digital Awards,  and five Telly Awards

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All credit and sincere thanks to our amazing clients and partners for the continued confidence, trust, support, and encouragement to always creatively push boundaries and pursue bold and innovative new tactics and strategies.

- Mike Marett  //  Founder 

 

press

 

clients     partners

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“ What an experience it was . . .  by harnessing the power of immersive media, both VR and AR, we truly set our brand and organization apart and dramatically increased customer engagement.  

- Senior Associate Director, Boehringer Ingelheim 

 

get in touch

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together we can innovate + advance the delivery of critical medical information & scientific content

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DID YOU KNOW   -|-   CONFIDEO is a verb, of Latin origin which means  >> be confident // believe // trust