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P R O G R E S S I V E   HEALTHCARE   MEDIA 

enriching healthcare stakeholder engagement and education

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Confideo Labs is an award-winning digital media firm specializing in the design, development, and deployment of immersive multimedia tactics and strategies for healthcare

about

Our team of passionate strategists and innovative creators is committed to unlocking meaningful and measurable value from new media and leading-edge technology platforms to optimize the delivery of important medical media and scientific content and transform how stakeholders learn.

future  REALITY

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a revolution in digital healthcare media 

V I R T U A L   REALITY 

replaces  reality

computer-generated simulations of three-dimensional environments presented to users in such a way that the user suspends belief and accepts it as a real environment, enabling unprecedented immersive experiences that achieve guaranteed focus, elevating engagement, empathy and understanding, while bolstering retention of core content as high as 90%  

Confideo Labs VR
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Confideo Labs VR_BIOSIM

A U G M E N T E D   REALITY 

enhances  reality

overlays of live-action video capture and/or digitally created animations or holograms into a user’s real-world, magically bringing content and characters to life, creating emotional and visceral storytelling opportunities that measurably prolong customer engagement across channels

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M I X E D   REALITY 

blends  reality

 the merging of real and virtual worlds to produce new environments and extraordinary visualizations where physical and digital objects co-exist and interact in real-time to dramatically enhance teaching, learning and engagement experiences 

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“ Immersive medical media represents a game-changing opportunity to elevate engagement and deepen education to aid clinical decision making for practitioners . . . it needs to be in the toolkit for pharma marketing as an invaluable future strategy for customer engagement.  

- Irving K Loh, MD FACC FAHA FCCP FACP

featured news

featured NEWS 

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Gold | Best HCP Education

 

 "Confideo successfully built a compelling augmented reality presentation that has proven highly effective, differentiating, flexible, and impactful for reps and customers."

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Confideo Labs Named Among the Most Innovative Companies of the Year

"...with the appetite for experiential and immersive education programs at an all-time high, Confideo Labs remains well-positioned to elevate critical content delivery through advanced technology platforms, immersive media, and innovative production techniques..."

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Gold |  Best Use of Immersive Technology

"...the augmented reality vignettes provided physicians with a clear visual understanding of the rare condition. And they offered insight into the emotional stories of patients with GPP, demonstrating the traumatic impact this disease can have on patients..."

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Gold |  Best Interactive/Immersive Marketing Program

"...the resulting 3D digital holograms introduced HCPs to two patients, Robert and Emma, who delivered compelling patient stories about their GPP journey in an engaging way...."

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Mike Marett, Founder, Named Among The LifeSciVoice Top Industry Leaders 

"...As technology advances and the digital healthcare landscape evolves, we look forward to continuing to pioneer progressive new media and immersive engagement opportunities..."

“ I've never seen anything like this . . .  to be with (the heart) that I've spent my professional life thinking about, studying, educating about - to be able to visualize the heart in a way that I've never seen before has been. . . incredibly exhilarating and exciting, and the opportunities . . . are enormous.  

- Robert Harrington, MD, Chair, Department of Medicine -|-  STANFORD UNIVERSITY 

what's next // NOW

what's next  NOW

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introducing volumetric video

As technology advances, media applications continue to transform education and engagement.  Healthcare stakeholders can access a myriad of multi-dimensional learning opportunities, that are improving the retention of complex information.  As visual learners, healthcare professionals are especially attracted to immersive multimedia bundled with extended reality applications, available to them at conferences, in office, or at home on a computer or mobile device. 

At Confideo, we are focused on identifying new ways to help pharmaceutical marketers create experiences that connect with customers in new and innovative ways.  Lately, many brands have turned to augmented reality, which overlays digitally created content (animations, holograms, video) into a viewer’s real-world environment, to optimize storytelling. 

Recently, Confideo has pioneered the inclusion of volumetric video capture to enable 3D holographic deployments of patients and/or physicians that redefine marketing and storytelling.

Volumetric video is a highly specialized capture process that we execute with 100 + cameras arranged around a patient, physician, or actor to capture performances from every angle.  The holographic performances are then integrated into an AR application, producing the illusion that the hologram is standing and speaking to the customer.  We pair the holographic performance with animated digital integrations such as charts and graphs to magically redefine engagement in ways that notably connect with healthcare professionals like never before.

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awards

honors     accolades 

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All credit and sincere thanks to our amazing clients and partners for the continued confidence, trust, support, and encouragement to always creatively push boundaries and pursue bold and innovative new tactics and strategies.

- Mike Marett  //  Founder 

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2015 // named one of four “Digital Healthcare Startups You Really Should Know About” by PM360

 

2016 // awarded Best Sales Aid at the PM360 Trailblazer Awards, Best Sales Aid at the PM360 PharmaChoice Awards, and two Telly Awards

 

2017 // awarded Best Interactive Marketing Program and Best Sales Aid at the PM360 Trailblazer Awards, Best Interactive Marketing Program and Best Sales Aid at the PM360 PharmaChoice Awards, Best Use of Immersive Technology at the MM&M Awards, and two Telly Awards

2018 // awarded Best HCP Education at the PM360 Trailblazer Awards, Best Sales Aid at the PM360 PharmaChoice Awards, Best Use of Immersive Technology at the MM&M Awards, five Communicator Awards, and two Telly Awards

 

2019 // named one of three "Pharmaceutical Marketing Ventures to Watch" by MedAdNews, awarded Best Sales Aid at the PM360 Trailblazer Awards, three Communicator Awards, two Davey Awards, three W3 AWARDS, and three Telly Awards

2020 // awarded Best HCP Education at the PM360 Trailblazer Awards, Best Use of Immersive Technology at the MM&M Awards, two Communicator Awards, two Vega Digital Awards, two DotComm Awards, two Davey Awards, one Hermes Creative Award, and four Telly Awards

2021 // awarded Best HCP Education at the PM360 Trailblazer Awards, Best Use of Immersive Technology at the MM&M Awards, three Communicator Awards, two Hermes Creative Awards, two Vega Digital Awards, three Davey Awards, and five Telly Awards

2022 // awarded Best Interactive/Immersive Marketing Program at the PM360 Trailblazer Awards, Best Use of Immersive Technology at the MM&M Awards, two Communicator Awards, one Hermes Creative Award, one Vega Digital Award, and nine Telly Awards

2023 // awarded Best HCP Education Initiative at the PM360 Trailblazer Awards, Best Sales Aid at the PM360 PharmaChoice Awards, Best Oncology Marketing Program at the Apex Awards, four Communicator Awards, two Vega Digital Awards, two Davey Awards, and nine Telly Awards

2024 // awarded Best HCP Education Initiative and Best Artificial Intelligence / Data Analytics Initiative at the PM360 Trailblazer Awards, Best Disease Education Campaign and Best Health Advocacy/Health Affairs/Public Policy at the MM&M Awards, four Communicator Awards, two Vega Awards, two Davey Awards, one APEX award, and nine Telly Awards.

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press

press

clients + partners

partial client roster

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“ What an experience it was . . .  by harnessing the power of immersive media, both VR and AR, we truly set our brand and organization apart and dramatically increased customer engagement.  

- Senior Associate Director  -|BOEHRINGER INGELHEIM 

contact

get in touch

Thank you!  We will be back in touch shortly  -|-  CONFIDEO TEAM

PHONE

EMAIL

NYC

215 Park Avenue South

11th Floor

New York, NY 10003

PHILLY

Two Liberty Place 

17th Floor

Philadelphia, PA 19102

Thank you for  subscribing! - CONFIDEO TEAM

together we can innovate + advance the delivery of critical medical information & scientific content

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