P R O G R E S S I V E HEALTHCARE MEDIA
enriching healthcare stakeholder engagement and education
Confideo Labs is an award-winning digital media firm specializing in the design, development, and deployment of immersive multimedia tactics and strategies for healthcare
Our team of passionate strategists and innovative creators is committed to unlocking meaningful and measurable value from new media and leading-edge technology platforms to optimize the delivery of important medical media and scientific content and transform how stakeholders learn.
a revolution in digital healthcare media
V I R T U A L REALITY
computer-generated simulations of three-dimensional environments presented to users in such a way that the user suspends belief and accepts it as a real environment, enabling unprecedented immersive experiences that achieve guaranteed focus, elevating engagement, empathy and understanding, while bolstering retention of core content as high as 90%
A U G M E N T E D REALITY
overlays of live-action video capture and/or digitally created animations or holograms into a user’s real-world, magically bringing content and characters to life, creating emotional and visceral storytelling opportunities that measurably prolong customer engagement across channels
M I X E D REALITY
the merging of real and virtual worlds to produce new environments and extraordinary visualizations where physical and digital objects co-exist and interact in real-time to dramatically enhance teaching, learning and engagement experiences
“ Immersive medical media represents a game-changing opportunity to elevate engagement and deepen education to aid clinical decision making for practitioners . . . it needs to be in the toolkit for pharma marketing as an invaluable future strategy for customer engagement. ”
- Irving K Loh, MD FACC FAHA FCCP FACP
Matt Irwin, MESc.
Head of Product & Technology, Named to the 2020 PM360 ELITE
". . . Matt has continued to prove that he is hands down the industry expert for immersive healthcare media.. . ."
Confideo Labs Named One of Three Pharmaceutical Marketing Ventures That Could Change The Way Pharmaceutical Products Are Marketed and Sold
". . . doctors are visual learners. . . so they’ve been gobbling up Confideo’s multidimensional offerings everywhere they can – at conferences, in the office, or even at home on a computer or mobile
device . . ."
Our Global Field Force Augmented Reality Integration Is Named 2019's Most Innovative Strategy
". . . for the first time, AR featuring mixed media (live action HD and three-dimensional digital media) was harnessed by field representatives globally to bolster engagement with HCP customers . . ."
Our VR MOA Sales Aid Is Named 2019's Best Sales Aid
". . . our field force tells us that customers appreciate the immersive media, which translates to deeper engagement and more meaningful discussions. Our customers not only view the content but also share it with their colleagues within the office during our sales
calls . . ."
“ I've never seen anything like this . . . to be with (the heart) that I've spent my professional life thinking about, studying, educating about - to be able to visualize the heart in a way that I've never seen before has been. . . incredibly exhilarating and exciting, and the opportunities . . . are enormous. ”
- Robert Harrington, MD, Chair, Department of Medicine, Stanford University
what's next NOW
introducing volumetric video
As technology advances, media applications continue to transform education and engagement. Healthcare stakeholders can access a myriad of multi-dimensional learning opportunities, that are improving the retention of complex information. As visual learners, healthcare professionals are especially attracted to immersive multimedia bundled with extended reality applications, available to them at conferences, in office, or at home on a computer or mobile device.
At Confideo, we are focused on identifying new ways to help pharmaceutical marketers create experiences that connect with customers in new and innovative ways. Lately, many brands have turned to augmented reality, which overlays digitally created content (animations, holograms, video) into a viewer’s real-world environment, to optimize storytelling.
Recently, Confideo has pioneered the inclusion of volumetric video capture to enable 3D holographic deployments of patients and/or physicians that redefine marketing and storytelling.
Volumetric video is a highly specialized capture process that we execute with 100 + cameras arranged around a patient, physician, or actor to capture performances from every angle. The holographic performances are then integrated into an AR application, producing the illusion that the hologram is standing and speaking to the customer. We pair the holographic performance with animated digital integrations such as charts and graphs to magically redefine engagement in ways that notably connect with healthcare professionals like never before.
“ What an experience it was . . . by harnessing the power of immersive media, both VR and AR, we truly set our brand and organization apart and dramatically increased customer engagement. ”
- Senior Associate Director, Boehringer Ingelheim